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GripIt is a UK-based specialist brand focused on innovative plasterboard fixing solutions designed for both professional tradespeople and DIY users. Launched around 2014 and owned by Toggler, a global fastening technology company, GripIt has positioned itself as a premium, problem-solving brand within the hollow wall fixing segment. Its products are engineered to provide superior load-bearing performance in plasterboard applications, addressing common limitations of traditional wall plugs. The brand has gained strong market visibility through major UK retail distribution channels such as hardware chains and home improvement stores, supported by product demonstrations and trade-focused marketing. GripIt maintains a relatively narrow but highly specialised product portfolio, emphasising ease of installation, reliability, and high load capacity, making it a recognised name in the UK DIY and construction fixings market.