About DSIDE

Guiding UK consumers to exact product and price data in the fastest, easiest way possible

Our Story

DSIDE was founded in London by a diverse team of 13 professionals spanning engineering, product, design, data science, security, and operations.

We saw a simple problem: finding the best price for a product in the UK meant opening dozens of tabs, checking multiple retailers, and spending far too long comparing. We knew technology could solve this.

So we built DSIDE — a platform that aggregates real-time pricing data from 183+ trusted sellers, covering over 74,000 products and 95,000+ price points. Our mission is to make price comparison instant, accurate, and completely transparent.

Built in London

A team of 13 professionals solving real shopping problems for UK consumers

Our Mission

To guide UK purchasers to exact product and price data in the fastest and easiest way — connecting reliable sellers to reliable buyers so both profit.

How It Works

Three simple steps to saving money

1
Search

Search for any product by name, brand, SKU, or EAN code across our database of 74,000+ products.

2
Compare

See prices from 183+ sellers side by side, including delivery options and seller ratings. All updated within 72 hours.

3
Save

Click through to the best deal and buy directly from the seller. You always get the lowest price available.

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Team Members

Our Values

The principles that guide everything we build

Transparency

We clearly show where prices come from and how we earn revenue. No hidden agendas.

Accuracy

Prices are updated within 72 hours to ensure you always see current, reliable data.

Speed

Find the best price in seconds, not hours. Our platform is built for instant results.

Independence

We don't favour any seller. Rankings are based purely on price and availability.

Meet Our Team

13 professionals across 8 departments, working from London to build the UK's best price comparison platform

Leadership
Engineering
AI & Data
Design
Product
Security & Ops
Affiliate Disclosure

DSIDE earns a small commission when you click through to a seller and make a purchase. This is how we keep the service free for you. Our commissions never affect the prices you see or the order in which sellers are ranked — we always show the lowest price first, regardless of commission rates. We believe in complete transparency about how we operate.

200,000+ Products
220+ Trusted Sellers
183,000+ Price Points
72hr Price Updates