Meet the Team

With a background in data science, David sets the strategic vision and leads dSIDE's innovation from London. His passion for empowering consumers through transparent pricing drives everything we build.

A British operations manager of South Asian descent, Aisha handles the logistical complexities of dSIDE's high-traffic platform, keeping everything running like clockwork.

Maria specialises in technical product roadmapping and cross-team synchronisation, ensuring every feature we ship aligns with user needs and business goals.

From South East Asia, Chloe is focused on user empathy and translating real feedback into intuitive platform features that people actually love to use.

The creative force from Italy behind dSIDE's clean and intuitive interface. Isabella believes great design should feel invisible — effortless for the user, meticulous under the hood.

Of Middle Eastern heritage, Ahmad manages core platform architecture and complex system integrations. He's the engineer you call when "it can't be done."

A Japanese developer with expertise in microservices and front-end performance optimisation. Kenji obsesses over milliseconds so our users never have to wait.

From India, Samira represents the invaluable contributions of our broader supporting technical team. Her data engineering expertise keeps our pipelines robust and reliable.

Of East Asian heritage, Wei leads dSIDE's research and development in predictive analytics — the intelligence layer that helps users find the right product at the right price.

Of Korean descent, Hana builds scalable data pipelines that power the platform's decision-making logic. She turns raw numbers into meaningful comparisons.

A versatile data scientist with a mixed-heritage background, Alex is focused on advanced modelling techniques that push the boundaries of what our platform can predict.

Of West African heritage, Kwame ensures the platform's robust data security and user privacy compliance. He keeps our users safe and our systems bulletproof.

From Sweden, Lars manages dSIDE's cloud infrastructure for scalability and reliability. When millions of price points need to load in milliseconds, Lars makes it happen.