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Dulux Trade Vinyl Matt Emulsion Paint Pure Brilliant White 5L

4.7 (297 reviews)
SKU: 260223155536291 EAN: 5010212561157

Compare 3 prices for Dulux Trade Vinyl Matt Emulsion Paint Pure Brilliant White 5L — from £42.20 to £51.82 across 3 UK sellers including Jewson, Toolstation, Travis Perkins. Save up to £9.62 (19%).

£42.20 3h ago
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Compare Prices from 3 Sellers

Prices updated 19 Apr 2026
2
Toolstation
£44.49 +£2.29
2h
3
Travis Perkins
£51.82 +£9.62
10h
#2 Toolstation
2h ago
£44.49 +£2.29
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#3 Travis Perkins
10h ago
£51.82 +£9.62
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A top quality high opacity emulsion based on unique AkzoNobel technology which gives excellent coverage and application as well as a durable finish which lasts everyday living. Excellent Opacity Tough wipeable finish High coverage
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Customer Reviews 297

4.7
297 reviews
5 star
245
4 star
32
3 star
9
2 star
4
1 star
7
1 application needed
4.0
February 13, 2026
GillianP

[This review was collected as part of a promotion.] Its consistency is just right not too thick and not too runny. The coverage is great. The appearance is perfect with just 1 application needed. You can wash marks off it. It's pricey but in the end it's one application so you are saving time so overall it's a definite yes.

Amazing coverage
5.0
February 12, 2026
stephp52_1239

[This review was collected as part of a promotion.] This paint was everything I expected it to be, coming from a reputable brand. The texture to the paint was smooth and coverage was excellent. Brilliant white did not disappoint, it made the ceiling look dazzling and notably had that just painted, fresh look! Just what you want when you’ve put the effort of painting in and a bonus it doesn’t smell the house out.

Amazing coverage.
5.0
February 12, 2026
GMOW Verified Purchase

Very impressed by the coverage of this paint. Fantastic range of colours. Came well mixed too. Fabulous finish.

Quick drying!
5.0
February 7, 2026
Lisa Marie N

[This review was collected as part of a promotion.] The perfect paint to freshen up the living room making it look bright and fresh. I can’t believe how quick this dried considering this was applied in cold weather I was worried my toddler would be touching and getting paint everywhere but that wasn’t a worry due to how quick it dried! I would say this would be easy for a beginner to apply too!

Dulux Trade Paint
5.0
February 7, 2026
Marika Verified Purchase

Excellent coverage, easy to apply, and can be wiped down. So impressed that 10 years later bought the same paint and colour to re-decorate. After 10 years, only slight discolouring in heavy wear areas ie kitchen - bedrooms still clean and almost true to colour and do not need re-doing after 10 years!

Excellent
5.0
February 6, 2026
Sal13579 Verified Purchase

Really easy, ordered online, called the store to talk about pick up, they were really friendly. Picked up paint no fuss and it was perfect. I didn’t realise it would be so easy and I didn’t have to stick to the few colours on the shelf at diy stores.

Fabulous service
5.0
February 6, 2026
Jules Verified Purchase

Always fantastic service, from people who know what they are talking about and know the products they are selling- thank you xx

Smooth application
5.0
February 2, 2026
ethanb64_1164

[This review was collected as part of a promotion.] I followed the simple instructions to apply the Dulux Trade Vinyl Matt which is a high-quality, professional paint with excellent coverage, with a smooth application, and a clean matt finish that hides minor imperfections. It’s durable for a matt emulsion, dries quickly, and gives a superior finish, though it costs more than standard paints, its worth the bit extra. It is odorless.

Expensive but....
4.0
January 31, 2026
Jurassic Coaster Verified Purchase

I've used dulux for decades. Some people prefer crown or others, but dulux works for me

Outstanding service and an excellent product
5.0
January 25, 2026
Mark H Verified Purchase

First time we have tried Trade paint instead of normal retail and we won't be going back! Easy to work with and great coverage, and (with offer) only marginally more expensive. Delivery was superb: ordered Sunday and delivered early Monday afternoon, and communication was excellent. Just how it should be done! We will be using this service again.

Dulux trade Matt (mixed to dewy lawn) in a bedroom
5.0
January 24, 2026
Honkytonks decorating Verified Purchase

I am a painter who would definitely recommend Dulux trade Matt . It has great opacity and can be watered down slightly or Floetrol added to it to make it flow even better. I used this on a fairly battered wall (after sanding and filling) and it went on very well. This is a product I am happy to use when clients have already bought the paint. Rather than when cheaper paints are bought and fantastic results expected.

So fresh
5.0
January 24, 2026
charlottes183_3180

[This review was collected as part of a promotion.] Wow this paint is brilliant. It’s really freshened up my whole hall. I’m going to do the front door next. Such a nice bright white. Vinyl Matt, high quality finish. Very good coverage. It’s like a brand new hall again. Nice and bright when you walk in. Not a strong paint smell either. Perfect consistency. Going back for more.

Drys fast
3.0
January 20, 2026
ntshaxxx_1198

[This review was collected as part of a promotion.] I liked the bright white colour of this paint and how thick it was. It almost dried too fast though so you had to work fast for it not to become patchy.

Great coverage
5.0
January 18, 2026
debbiee39_6058

[This review was collected as part of a promotion.] This paint is so easy to apply as a nice thick consistency, had good coverage and a brilliant white finish. No strong odour which was nice and dies fast, after 2 coats it left a nice smooth clean white finish.

This trade paint all white.
5.0
January 18, 2026
HandyAndyM Verified Purchase

This trade paint is thicker than the normal Dulux and gives great coverage. Paid a bit more at Toolstation, but they had what I needed in stock.

Brilliant white
5.0
January 18, 2026
alexandraj61_6128

[This review was collected as part of a promotion.] We used the Matt white paint to paint my daughters ceilings. It was a bright smooth white and easy to apply. Dried within 24 hours which is great as we wanted her room done pretty quickly

Lovely and fresh
5.0
January 15, 2026
ciaraposs_7487

[This review was collected as part of a promotion.] This pain is thick and easy tonapply. It needed two coats but left a lovely coverage and the finish was bright white. I used it on my doors as they needed refreshed and I love the results. It came in a regular paint can so it was easy enough to pour out and use.

Really smooth and thick paint
5.0
January 15, 2026
megang322_5965

[This review was collected as part of a promotion.] I used the paint on my children’s bedroom ceiling. The paint went on really good and the coverage was amazing. It was really smooth to paint with. So far so good as there aren’t any mark on the ceiling which is a surprise when Tobias is 7 and Constance is 6 so I’d expect grubby marks haha.

🔝🔝🔝
5.0
January 12, 2026
black_and_blackx__1263

[This review was collected as part of a promotion.] This product is amazing! It's easy to apply with low odor. Dries super fast and instantly brightens up the room. Pure white finish, great coverage and consistency that doesn't drip. Really good value

Excellent choice
5.0
January 12, 2026
somethingsotruesd_2004

[This review was collected as part of a promotion.] Using for a delayed project! Very happy with this can't wait to finish under the stairs storage area! Great application and doesn't come with a strong odor which is great!

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