Ventcroft has fully transitioned to the NKT brand name, bringing its UK-made fire-resistant and low-voltage cables under the European group umbrella.
UK cable manufacturer Ventcroft has officially completed its rebranding process to trade under the name of its parent company, NKT. The move marks the final phase of integration following NKT's initial acquisition of the Runcorn-based business in January 2022.
The transition brings Ventcroft’s specialist product lines—primarily fire-resistant safety cables and low-voltage power cables—fully into NKT’s broader European product portfolio. While the operational identity changes, manufacturing operations are expected to continue out of the established Cheshire facility, combining local production with the backing of a major international cable group.
For UK electrical contractors and installers, Ventcroft has long been a familiar name on wholesaler shelves, particularly for fire alarm and security system installations. NKT’s decision to consolidate the brand streamlines its UK operations, giving trade buyers direct access to an expanded range of European-spec power cables alongside the traditional Ventcroft safety lines.
Executive management at NKT highlighted that bringing the site fully into the fold allows the group to strengthen its footprint in the UK market, utilizing the Runcorn plant to serve both domestic trade demands and export routes across Europe.
What does this mean for a UK tradesperson or DIYer actually buying this kit — does it change what they should pay, buy, or watch out for?
In the immediate term, sparkies and installers will not need to alter their buying habits, but they should expect to see new branding on cable drums, outer sheathing, and packaging at electrical wholesalers. Pricing on standard fire-performance and low-voltage cables is unlikely to shift dramatically purely as a result of the rebrand, as core manufacturing remains based in Runcorn. However, buyers should ensure that ongoing site specifications and compliance documentation reflect the NKT name transition, particularly when signing off fire safety installations where Ventcroft legacy codes were previously specified.
Reported by Professional Electrician — original article
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