Lovell Begins Construction on £18m Affordable Housing Phase in Coalville

Second Phase Brings 100 New Homes to Leicestershire

Partnerships developer Lovell has officially broken ground on the second phase of its £18 million residential development at Standard Hill in Hugglescote, near Coalville. Working alongside East Midlands Housing Association (emh), the contractor is set to construct 100 affordable properties designed to support local housing demand.

The scheme comprises a mixed tenure allocation to accommodate varied local needs, featuring 70 homes dedicated to social rent alongside 30 units designated for shared ownership. This latest milestone expands ongoing regeneration efforts across the Leicestershire site, boosting overall residential delivery in the region.

Sustained Regional Pipeline for Subcontractors

For UK groundworkers, bricklayers, joiners, and mechanical contractors, multi-million-pound partnership schemes like Standard Hill provide steady commercial continuity. With housebuilding volumes across the broader private sector experiencing fluctuating demand, long-term housing association projects offer predictable procurement cycles for regional trade operations.

Developments of this scale rely heavily on established supply chain partners and merchant branches in the East Midlands. The steady progression of phase two ensures sustained demand for fundamental building supplies, heavy materials, and trade subcontracting services over the coming construction cycle.

What Trade Buyers Need to Know

What does this mean for a UK tradesperson or DIYer actually buying this kit — does it change what they should pay, buy, or watch out for?

While this announcement does not directly alter off-the-shelf retail tool pricing at national merchants like Screwfix or Toolstation, it highlights ongoing strong demand for core building materials across Leicestershire. Local trades working near Coalville should anticipate consistent stock turnover at regional builders' merchants, particularly for masonry, structural timber, and below-ground drainage supplies. Subcontractors bidding for regional housing association work should ensure their pricing models account for steady site-level material requirements rather than speculative retail fluctuations.

Reported by Housebuilder & Developer — original article