Villeroy & Boch has launched the Ecora shower tray range, manufactured using PureBase recycled marble composite for sustainable bathroom installations.
Villeroy & Boch has expanded its sanitaryware portfolio with the launch of the Ecora shower tray range. The new product line is constructed from PureBase, an innovative composite material developed to integrate sustainable material selection directly into the product design process.
The foundation of the Ecora range relies on a circular manufacturing approach. The PureBase material incorporates recycled granulated marble, calcium carbonate, and reclaimed production surplus to reduce the reliance on virgin raw materials while maintaining structural rigidity and finish quality.
As specifiers and clients increasingly prioritize lower embodied carbon in home renovations, manufacturers are updating standard fixtures to incorporate recycled content. The use of crushed marble and production waste in composite trays aims to provide the solid feel of traditional stone resin while diverting waste from landfill.
For plumbers and bathroom installers, the shift towards composite materials like PureBase offers consistent dimensional accuracy, which helps ensure predictable fitting against tiled walls and standard waste trap alignments.
What does this mean for a UK tradesperson or DIYer actually buying this kit — does it change what they should pay, buy, or watch out for?
While pricing details are set through specialist bathroom merchants rather than high-street trade counters like Screwfix or Toolstation, installers should assess how composite trays compare against standard acrylic or stone resin alternatives. When sourcing trays made from recycled granulated marble, check manufacturer handling guidelines, as composite units can be heavier than standard acrylic options, requiring solid subfloor preparation. Ensure suitable bedding compounds are used to prevent flexing, and verify that the finish is compatible with standard trade sealants.
Reported by Installer Online — original article
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