Villeroy & Boch has launched the Ecora shower tray, manufactured using its proprietary PureBase composite material for bathroom installations.
Villeroy & Boch has expanded its sanitaryware portfolio with the introduction of the Ecora shower tray series. The new range is manufactured using PureBase, the brand's proprietary composite material designed to offer a balance of structural rigidity, durability, and surface finish for modern bathroom installations.
Shower trays manufactured from advanced composite materials have increasingly gained traction in both residential developments and domestic refurbishments. Compared to traditional heavy resin-matrix or lightweight acrylic alternatives, composite designs aim to simplify handling during installation while maintaining the robust feel end-clients expect underfoot.
For plumbers, bathroom installers, and general builders, the addition of another composite tray option provides further choice when specifying mid-to-high-end bathroom upgrades. Reliable structural integrity is critical in wet area installations to prevent flex, which can break silicone seals and lead to costly subfloor leak damage over time.
What does this mean for a UK tradesperson or DIYer actually buying this kit — does it change what they should pay, buy, or watch out for? While trade buyers should check current trade counter pricing against established composite alternatives from brands like Mira or MX, the primary consideration for the installer will be the structural frame requirements and handling weight of the PureBase material. If specifying Villeroy & Boch fixtures for a premium project, the Ecora tray offers a direct brand match, but tradespeople should verify stock availability through local merchant networks before committing to job schedules.
Reported by PHPI Online — original article
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