Freefoam Building Products buys Marley Alutec to expand into specialist aluminium rainwater systems, rebranding the business as Alutec Rainwater Systems.
Freefoam Building Products has completed the acquisition of Marley Alutec from the Aliaxis Group. Following the transaction, the acquired business will trade under the new name of Alutec Rainwater Systems. The move expands Freefoam's footprint in the UK building materials sector by integrating a prominent manufacturer of specialist aluminium rainwater products alongside its existing PVC-UE roofline and cladding ranges.
The deal unites two established brands in the UK building products sector. Freefoam has built a strong market presence through merchant networks, primarily known for PVC cladding, fascia, and soffit systems. Acquiring Alutec provides immediate access to high-end architectural aluminium drainage systems, a segment seeing increased demand due to fire regulations, longevity requirements, and aesthetic preferences in mid-to-high-rise residential and commercial builds.
In the short term, installer operations will largely remain business as usual. Tradespeople buying Alutec systems through regional builders' merchants or specialist stockists will not see immediate disruptions to product codes or technical specifications, though branding will transition to Alutec Rainwater Systems. Over time, contractors can expect broader availability of aluminium guttering through Freefoam's distribution channels. Installers pricing metal rainwater specifications against standard PVC systems should watch for potential bundling deals or improved merchant stock levels as Freefoam integrates the brand into its supply network.
Reported by Housebuilder & Developer — original article
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