Dulux announces Soulful Sage as its Colour of the Year 2027, offering professional decorators palette guidance for client consultations.
Dulux has announced Soulful Sage™ as its Colour of the Year for 2027. The soft, silvery green tone has been selected to provide professional decorators and painters with a practical focal point when guiding clients through color choices and interior design decisions.
Alongside the headline shade, Dulux has formulated three complementary color palettes designed to work seamlessly with the primary green tone. These curated combinations are structured to help trade professionals resolve common client queries regarding shade pairing, mood setting, and space functionality during the planning phase of residential and commercial projects.
What does this mean for a UK tradesperson or DIYer actually buying this kit — does it change what they should pay, buy, or watch out for? Decorators and contractors do not need to alter their immediate purchasing plans, but early knowledge of these palette trends allows trade professionals to offer informed advice during long-term project specification. When buying paint from trade counters like Screwfix, Toolstation, or local merchant branches, stock availability for newly highlighted shades typically increases ahead of the target year. Professionals should monitor trade mix availability for Soulful Sage and its supporting palettes to ensure accurate color matching and consistent finish quality across large jobs.
Utilising manufacturer palette guides allows decorators to streamline the client sign-off process, reducing time spent on sample testing and color disputes. Understanding these trend directions ensures contractors stay ahead of homeowner demand while maintaining standard trade procurement workflows.
Reported by Professional Builder — original article
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