Consort Claudgen has unveiled a new visual identity, dropping the Claudgen name to consolidate its electric heating products under the Consort brand.
Electric heating manufacturer Consort Claudgen is updating its commercial presence by dropping the Claudgen suffix and consolidating its identity under the single master brand name Consort. Alongside the simplified naming convention, the business has introduced a redesigned logo and refreshed visual branding across its product collateral.
The manufacturer states that the move reflects how the company is already commonly referenced by its customers and supply chain partners across the UK heating sector. Streamlining the identity is intended to provide a clearer, more consistent profile across both digital channels and traditional merchant branches.
What does this mean for a UK tradesperson or DIYer actually buying this kit — does it change what they should pay, buy, or watch out for?
In practical terms, this update represents a cosmetic change rather than a structural product line overhaul. Electricians, heating engineers, and DIY installers sourcing space heaters, panel heaters, or warm air curtains will not need to adjust their technical specifications, pricing expectations, or installation practices. The underlying heating technology and product range remain identical to the legacy Consort Claudgen catalogue.
However, trade buyers should take note when ordering replacement parts or browsing trade counter displays during the transition period. Contractors searching online or ordering through electrical wholesalers like Rexel, CEF, or independent merchants may see stock listed under either Consort or Consort Claudgen as existing packaging rotates through distributor supply chains. Checking part numbers against manufacturer specifications will prevent duplicate ordering while wholesale catalogues update their listings.
Reported by Professional Electrician — original article
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