Baumit rolls out counter displays, promotional leaflets, and digital point-of-sale assets across UK merchants to support its MonoPlus render range.
Construction materials manufacturer Baumit is expanding its network of UK merchant partners as part of a national point-of-sale push for its MonoPlus product line. The 'Finish Faster. Win Bigger.' campaign introduces targeted marketing and digital assets to participating branches.
The initiative delivers updated counter displays, promotional leaflets, QR materials, and NFC-enabled counter cubes to selected builders' merchants and specialist render distributors. The focus centers on Baumit MonoPlus, a one-coat scratch render designed for single-application efficiency on masonry and blockwork.
For plasterers, renderers, and general builders, this expansion means easier access to technical details and stock availability at local trade counters and specialist merchants. While the campaign itself does not alter the trade price of a bag of MonoPlus render, the increased merchant footprint makes it easier to source one-coat products locally rather than placing specialist orders with long lead times. Tradespeople considering a switch from traditional two-coat systems to single-coat scratch renders should check participating branch displays for application data, drying times, and coverage rates to ensure the material suits their active site conditions.
Reported by Builders Merchants Journal — original article
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